So this was quite the last minute project. Leki Ski Poles wanted to do a poster of Max Kuszaj but it needed to be designed in a day. Fortunately they gave us free reign to make a poster that Max would be stoked on so Max and I sat down and went to town on it. What started out as a lazy Sunday was turning into an all-night designing and shoooting session. We used one of the shots we took during last ski season (one of the 2 powder days I got to shoot all last season) and decided to add in a giant portrait for the shot so we ran out in the backyard and fired up a quick portrait to make Max look like a badass. I’m pretty stoked with how it turned out, I hadn’t done any design work in a while. I’ve done a few posters but this one was the best one I’ve done by far. We started coming up with the design concept at 10pm and just finished in time for the first thing in the morning East-coast deadline. Just in the nick of time, Eight and a half hours later the poster is designed and prepped for print.
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